Insight@IIMA

Bone of Contention

2010-09-16T06:23:00.000-07:00

"When they say "yes", they must explain..

When they say "no", they must be sure...

When they say "It depends", they are in danger....

When they don't say, you have won..All the way!!!"

Come! Win over them all!

Insight 2010 invites B school students to participate in the National marketing debate contest at the Indian Institute of Management, Ahmedabad.

Signing off,
Team Insight 2010.

The MR Shoppe

2010-09-11T03:38:00.000-07:00

Welcome to "the MR shoppe" by the Nielsen company!

The Nielsen company decided to launch its first store in India at the Indian Institute of Management, Ahmedabad. The lavishly designed outlet is expected to become a destination store for all marketing enthusiasts across the Indian B schools.

The motto of the store is, "Let's trade ideas!". It provides customers an opportunity to learn and discuss marketing research practices in India and abroad. It also displays the role of MR in the real world and the Nielsen way of doing it. Above and all, the shop gives exhaustive information about MR as a career option.

However the strange part of the launch is that the store will be functional only for a day and shall shower its' offerings only to some lucky B school "would be marketers" of the millenium.

Kindly note:- The workshop seats are limited and FCFS is the word of the day.
Festive offer:- The winners shall be awarded certificates from the Nielsen Company.
Register on:- www.iima-insight.com/index.php?p=registration
Registration starts just a few days from now!!!!
Cheers!
Yours,
Team Insight,2010

Neilson Company Workshop!!!

2010-09-10T10:36:00.000-07:00

Act II Popcorn distributes free samples of new flavors while Dermi Cool Powder says “ek-pe-ek-freeee”…. Lux chooses Aishwarya Rai while Dove prefers real women in their ads…. Cadbury come up with its innovative 2 rupee “Cadbury Shots” for the rural markets along with its premium priced Cadbury Silk for the urban markets… The “Incredible India” tourism ad portrays the beauty of India without explicitly inviting tourists…

Ever wondered how these companies get these “INSIGHTS”???

Why did Mrs. Saxena choose Surf over Ariel? Why did Natasha, a college student, suddenly dump her Nokia phone for an iPhone? Why did Rohit book his tickets through “make my trip.com”and not any other??? Why? Why? Why?

Ever wondered how such “dynamic consumers” can be leveraged by companies to earn great bucks!!!!!

This year Insight gives you the opportunity to find a solution to these all-time-thought-of problems at the “Neilson Company Workshop” from none other than the top notch management gurus of IIM Ahmedabad and the pioneers in the corporate marketing world!!!!!

Stay tuned for more updates….. You wouldn’t want to miss it!!!!

Welcome to Insight 2010

2010-09-02T06:51:00.000-07:00

Sheikhspeare rightly said(Quote:1596 A.D) :-

"Be not afraid of greatness:some are born great,some achieve greatness

..............................and some have been to Insight at IIM A"

Insight is the oldest fair at IIM A, with an illustrious history stretching back 23 years. Over the years, it has become a part of the IIM A psyche and an annual event not to be missed. The fair is currently held in the month of October and spans the course of two days on the IIM A lawns and session halls.

Insight day 1 consists of marketing and marketing research events like brand launches, case contests, quizzes, seminars, workshops, simulation games etc. Students from the best B school campuses in the country participate in these events. Day 2 is the marketing fair which aims at gaining insights into consumer psychology by engaging them in activities. This, it does, through specially designed games in which thousands of people with varied profiles take part. As consumers are unaware of the market research aspect of the activities, the games are an effective means of bringing out the latent psychological cause of consumer behavior.

Team Insight 2010 invites the would be business leaders of tomorrow to dive into this wealth of Marketing Research.

See you all there!

Signing off,
Team Insight,2010