Act II Popcorn distributes free samples of new flavors while Dermi Cool Powder says “ek-pe-ek-freeee”…. Lux chooses Aishwarya Rai while Dove prefers real women in their ads…. Cadbury come up with its innovative 2 rupee “Cadbury Shots” for the rural markets along with its premium priced Cadbury Silk for the urban markets… The “Incredible India” tourism ad portrays the beauty of India without explicitly inviting tourists…
Ever wondered how these companies get these “INSIGHTS”???
Why did Mrs. Saxena choose Surf over Ariel? Why did Natasha, a college student, suddenly dump her Nokia phone for an iPhone? Why did Rohit book his tickets through “make my trip.com”and not any other??? Why? Why? Why?
Ever wondered how such “dynamic consumers” can be leveraged by companies to earn great bucks!!!!!
This year Insight gives you the opportunity to find a solution to these all-time-thought-of problems at the “Neilson Company Workshop” from none other than the top notch management gurus of IIM Ahmedabad and the pioneers in the corporate marketing world!!!!!
Stay tuned for more updates….. You wouldn’t want to miss it!!!!
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